Client Success Story: TimeToPlayMag.com

Goes Global with Dakwak Website Translation

Background:

TimeToPlayMag.com is a leader when it comes to kids space. Reviewing toys, books, movies, and electronics to help parents make smarter decisions for their kids.

Challenge:

After establishing themselves as a leader in that space, they realized their potential readers are not only English speakers. Therefore, they started looking for a solution that will take their website multilingual, saving them time, money, and effort while still being an SEO-Friendly solution.

Dakwak’s Solution:

Through a simple sign up form, TimeToPlayMag.com was running in 5 different languages with zero lines of code written at their end. Then with a tiny configuration they had those languages running directly under their domain name.

“We decided to use Dakwak because the translated website is fully functional, live and is search engine visible” said Erik Keichkhafer, Lead Developer of TimeToPlayMag.com. Therefore, people searching in their native language for the products they review will be able to find them in search engine results.

When we asked Erik who’s in charge of implementing Dakwak, “How do you rate Dakwak on a scale of 1-10, 1 being worst and 10 best, he simply said “Of course 10 out of 10, this is why we are using you guys“.

TimeToPlayMag.com was translated in less than 2 minutes to Latin-American Spanish, Russian, German, Canadian-French, and Brazilian-Portuguese.

Impact:

Since TimeToPlayMag.com started using Dakwak’s website translation platform in November 2012:

  • Launched all 5 languages in less than a month
  • 7% increase in their total traffic
  • 68% of traffic on translated website came from Search Engines
  • Adding 5 more languages in the future

Data based on period of 6 months from Nov 2012 – Jun 2013

Website Translation by Dakwak

One Step Further Out of The Box

All sorts of businesses have evolved from neighborhood-centric markets to tap into the wider national and international markets through the Internet.

And this has resulted in increasing competitiveness levels and forcing traditional methods of getting through to customers not to work out, at all.

Customers have hundreds of suppliers for the same product or service, so how is the choice going to fall on your business? Online marketing would have been the right answer up to half a decade ago, but who isn’t utilizing online marketing now? Markets are reaching saturation levels on a hyper rate in the growing markets, and already reached it in the mature ones.

Creativity was by itself a competitive edge a decade ago when there was lots of room for it. Nowadays, creativity has been included in the business requirements to ensure survivability! Therefore, the time for

a new leap breaching markets is due. How often does a non-Japanese speaker buys from a Japanese e-commerce website? Or learns about a newly offered service that he can benefit from on a Japanese website? I guess the answer is pretty obvious.

Only 26.8% of all Internet users use English as their language on the Internet, what about the 73.2%? Such figures are vital to business

owners, but many have missed that out.

The Big “Leap”

Getting creative with your business isn’t just about a catchy phrase or even a unique marketing and sales approach anymore. It is about time to serve the markets that don’t speak your language… and serve them right!

Different languages option is being offered mainly on big websites and in the bilingual and multilingual communities and not even in the best way, and this is due to many reasons; not expecting a positive ROI from investing in localization, search engine visibility, difficulty of adding new content across translated versions, accommodating language styling and switching from left to right to right to left and vice versa, and the list goes on…

Website translation hasn’t really been an option for many of the SME’s, and this is coming to a change, as we at dakwak; a website translation and localization technology provider, are providing the tools of penetrating markets with the most powerful approach, breaking the language barrier.

A highly polished platform that is super user-friendly and puts you in total control over the translation process to more than 60 offered languages is what we’re offering. Whether the choice was to professionally translate your whole website, certain pages, or even none, even if you were just a blogger looking for more exposure through translating your content, dakwak is offering you the optimal solution.