Client Success Story: TimeToPlayMag.com

Goes Global with Dakwak Website Translation

Background:

TimeToPlayMag.com is a leader when it comes to kids space. Reviewing toys, books, movies, and electronics to help parents make smarter decisions for their kids.

Challenge:

After establishing themselves as a leader in that space, they realized their potential readers are not only English speakers. Therefore, they started looking for a solution that will take their website multilingual, saving them time, money, and effort while still being an SEO-Friendly solution.

Dakwak’s Solution:

Through a simple sign up form, TimeToPlayMag.com was running in 5 different languages with zero lines of code written at their end. Then with a tiny configuration they had those languages running directly under their domain name.

“We decided to use Dakwak because the translated website is fully functional, live and is search engine visible” said Erik Keichkhafer, Lead Developer of TimeToPlayMag.com. Therefore, people searching in their native language for the products they review will be able to find them in search engine results.

When we asked Erik who’s in charge of implementing Dakwak, “How do you rate Dakwak on a scale of 1-10, 1 being worst and 10 best, he simply said “Of course 10 out of 10, this is why we are using you guys“.

TimeToPlayMag.com was translated in less than 2 minutes to Latin-American Spanish, Russian, German, Canadian-French, and Brazilian-Portuguese.

Impact:

Since TimeToPlayMag.com started using Dakwak’s website translation platform in November 2012:

  • Launched all 5 languages in less than a month
  • 7% increase in their total traffic
  • 68% of traffic on translated website came from Search Engines
  • Adding 5 more languages in the future

Data based on period of 6 months from Nov 2012 – Jun 2013

Website Translation by Dakwak