Many online businesses focus a great portion of their effort on optimizing their product, refining the customer acquisition process, and finding the right marketing channels. Which is totally fine! But do you question the importance and immediate benefits to your business of focusing on non-English speaking markets….?
What if this small effort could result in 5 times more revenue for your company or improve your Alexa ranking OR better yet help you reach a market that you had not even known would be interested in your product?
If you’re one of those who say “No I don’t need any clients other than those who speak English”, then I’m sorry to say, you suck! Why? Simply because there are millions and millions of potential customers out there who don’t speak English and ARE WILLING to buy your product. So unless you’re already retired, living in your dream house, and got enough money to spend for the rest of your life, please avoid the mistake of missing out on international customers and consider translating your website.
Enjoy the Infographic!