According to China’s biggest online multilingual translation service provider, fanyi.youdao.com, 73.7% of Chinese internet users rely on online translation tools with English being the most popular source and target language.
The study revealed that when it comes to translating from Chinese to English, the online tools are
mostly used for communication purposes, i.e. to translate words and sentences for greetings, chats and introductions. Chinese internet users also depend on online translation services to translate information and articles from English to their native language.
But not all internet users are happy with online translators; almost 20% of the survey participants reported they would be willing to pay for professional (human) translation services because existing machine translation services did not meet their expectations.
Whether Chinese internet users master English or not, one thing is evident: the majority of them – as do other international internet users – like to browse sites in their native language and ideally sites that have localized content. Common Sense Advisory research also tells us that 85% of internet surfers require information in their own language before making an online purchase.
With 538 million internet users, China has by far (the US follows with about 245 million users) the largest internet population in the world. Many of those
internet users could, at this very moment, be searching for information, products and services that you offer.
You can have it up and running in no time, without any technical involvement and dakwak’s technology allows your website to be found by users searching in their native language.
Best of all, dakwak gives you the flexibility to choose which parts of your website get translated by machine, the crowd or professional translators.Is your website translated and localized for Chinese-speaking markets? dakwak can help you deliver a translated and fully localized version of your website catering to your target audience.
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Common Sense Advisory