Demand for Translation and Localization Services on the Rise

localization

When computers, the internet and languages meet, a market worth US$33.5 billion – and growing at a rate of 12% a year – is the result. Yes, language services are in demand, even during global economic recession. Increased international commerce and immigration, among other things, are driving the need for translation and localization services.

Who rely most on language services? According to Common Sense Advisory, out of 36 industries researched, 10 account for 50% of all language services revenue. In descending order of market share, these are:

  1. Professional services: scientific and technical activities such as legal, accounting, management consulting and advertising.
  2. Health care and social work.
  3. Financial and insurance.
  4. Public administration: defense, justice and social services.
  5. Machinery and equipment manufacturing.
  6. Pharmaceutical manufacturing.
  7. Electronic, computer and optical products manufacturing.
  8. Education.
  9. Software publishing.
  10. Heavy manufacturing: motor
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The language services market may be booming, but what about all the businesses that are not localizing their websites? According to dakwak data, unless companies effectively localize their websites for each specific country or language, they are potentially losing out on US$30 trillion in internet sales. Read the press release here.

Many businesses fail to properly localize their websites because they associate the process with high costs; however, dakwak’s cloud-based translation and localization software offers fully flexible solutions to businesses of all sizes and budgets, without technical involvement or the need to hire multiple localization teams or developers. Learn more about dakwak’s translation technology.

  • http://twitter.com/EC0translation Josée Bayeur

    Hi there, when you say “scientific and technical activities such as legal, accounting, management consulting and advertising”, I get confused, to me scientific and technical activities are none of those things, could you clarify?

    • Hala_Sati

      Hi Josée, I can see why that sounds confusing. The examples listed: legal, accounting, management consulting and advertising are referred to as technical activities because they are specialized, unique and require professional knowledge and skills. Likewise, scientific activities also fall under professional services and include medical centers and biotechs. I hope this answers your question.

  • http://www.facebook.com/sean.ahner.3 Sean Ahner

    Thank you for sharing this article. The benefits that we should get is very great. Now I have a lot idea about translating!

    • Hala_Sati

      Thank you for your comment Sean, we are glad the article was of interest to you. Stay tuned for more news from the world of translation, localization and language.  

  • http://twitter.com/aimeeliu1 aimeeliu1

    the software you mentioned can replace human translation?

    • HaniMorrar

      Well at this time, nothing really can replace the quality of human translation. However, this software is there not to replace it, but to simplify the process of translating a website by eliminating the technical involvement in developing a translated version of your website, and offer you the possibility of having a fully functional translated website without you having to take any action.

      And of course, if you are satisfied with Machine Translation quality, you can have it. Or you can still have human translations work on your translated website, just without the long loop of traditional website translation.